Trying to tie your brand in to current events is always tricky. It’s important to make sure you are being authentic to your brand and that it’s done in a relevant way. When you’re working with a natural disaster, that adds an extra layer of sensitivity. Not only do you need to be very careful not to upset your consumers, it’s also important that you make sure you’re not “nagging” your customers with unwanted brand messages when they need to be focusing on themselves or their families.
In the wake of Hurricane/Tropical Storm Irene, many brands are trying to jump on the bandwagon and get in their brand messages. Some brands are taking the opportunity to make themselves a “hero.” Other (more local) brands decided to try and take advantage of the heavy search traffic around the weather. Here are some examples of brands that I think did it well (and I’m sure there are more – these are just the ones I’ve noticed). Continue reading →
My fellow Netflix customers out there may have already seen a campaign recently launched by Blockbuster in response to Netflix’s increased prices. Blockbuster targeted their former customers, sending them emails with the line “Netflix Customers, Say Hello to Blockbuster.” The light bulb flashed for Blockbuster after seeing multiple “Goodbye, Netflix, Hello Blockbuster” tweets on the day that Netflix announced their 60% price increase. Pretty clever, I have to say.
Sgt. Scott Moore probably had no idea what he was starting when he posted a video to YouTube asking Mila Kunis to the Marine Corps. Ball (see below). The video went “viral,” and caught the attention of FOX411, who brought it up in an interview with Mila. When the subject came up, Justin Timberlake jumped in and told her she had to go, to support her country. She accepted. Rumors swirled that she was going to back out, but she confirmed that she’ll be going to the event. Nice job, Sgt. Moore.
This has led to a slew of other invitations extended to celebrities, including Justin Timberlake himself. Continue reading →
A map of Sree's wife's connections, created using LinkedIn Lab's map feature
Adding to the basic social media tips I wrote about earlier, Sree lead a seminar at Social Media Weekend on advanced social media tips and tricks. While his speed made it a challenge to follow along, every person in the room was typing a mile a minute to capture every last bit. Continue reading →
I recently attended Columbia University Graduate School of Journalism’s first Social Media Weekend – two and a half days of social media tips, panels and seminars. Chatter from the weekend was tracked at #smwknd, photos were captured on posterous, and several panels were taped for online streaming. Needless to say, at the end of the weekend I felt overwhelmed by everything I had learned. And, while it’s taken me a while to compile those things, here they are. I’ll start with basic social media tips by platform. Stay tuned for more, and you can also follow Columbia’s Sree Sreenivasan on Facebook and Twitter to get more tips directly from him. Continue reading →
The Voice, which just finished its first season, seemed to do a really great job of integrating social media into their program. The set had a social media room, where contestants could live tweet in response to fan questions. Judges also tweeted live during the program, and those tweets were displayed on the screen to TV viewers at home. Those talking about the show could use #TheVoice to tag their tweets. Whenever the camera turned to the social media room, tweets with the hashtag were displayed on screen. Continue reading →
Our neighborhood Mister Softee truck is on Twitter
My husband is a big kid at heart. So it was no surprise to me when he recently wanted to visit our neighborhood Mister Softee ice cream truck. What was a surprise to me was that the ice cream truck had its own twitter handle. So, for those of you living in the Ozone Park area, you can tweet at your Mister Softee truck @icecream4u2. Seems like he’s off to a slow start, but it’s still progress 🙂
Welcome to Living in a Social World! I recently finised writing another blog, Workplace Evolution, for a school project. That one focused specifically on social media and digital technology changing our workplaces. After finishing that project, I wanted to write a little more generally on social media and technology as a whole, and started this blog. Hope you enjoy it – you can subscribe on the left-hand side. You can also follow me on Twitter, and let me know if you have any requested topics. You can also visit Workplace Evolution to see my posts there.